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F/W22: Halcyon

Local cafés and charming shopfronts provide the backdrop to the brand’s latest editorial, which spotlights garments from the F/W22 women’s collection. The images were shot in London by photographer Elena Cremona.


Items featured in the editorial explore several distinct themes, from motocross motifs to varsity-inspired embroidery. These are complemented by signature denim pieces like the W’ Bib Overall Straight and W’ Simple Pant, which have undergone a unique washing treatment for a lighter appearance and softer feel. Elsewhere, items like the W’ Active Jacket and W’ Arlington Bomber offer robust and insulating options for inclement weather.

Photographer: Elena Cremona

Stylist: Isabelle Landicho

Models: Mariah and Valentine 

Photographer assistant: Corey Chuck 

Video editor: Timothy Ogu

HMU artist: Lucy Thomas