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Recap: New Balance x Carhartt WIP Boston Pop-Up Launch Party

Last weekend saw the release of the New Balance 990v1 x Carhartt WIP collection which was celebrated with an exclusive pop-up shop in historic Boston, Massachusetts, powered by the city’s hometown shop Bodega. 


To commemorate the pop-up launch, all three brands came together for a special friends & family celebration in the space on Thursday night. Music was provided by OG Boston stalwarts Braun Dapper & DJ7L aka the Bladerunners, Chicago’s King Marie and headlined by a special piano performance from Detroit’s own John FM. Drinks flowed compliments of Sam Adams and Miracle Seltzer while attendees got a sneak peak at the New Balance footwear and accompanying Carhartt WIP apparel collection.


Photographer Malakhai Pearson was on hand to capture the night, and our previous Journal post details photos of the pop-up space.