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    Electric Boogie

    A brutalist brand motif reenergized on t-shirts and sweats

    Electric Boogie

    An archival graphic that has evolved to become an almost brutalist brand mascot, our Boogeyman motif appears reenergized this season, as electric currents pulse through its industrial form. Appearing on hooded sweats and t-shirts, its vibrational energy is complemented by a series of understated staples, from robust canvas outerwear and pants to overshirts accented with subtle branding.