The Fall/Winter 2026 Campaign

In our Fall/Winter 2026 campaign, an afternoon unfolds backwards, rewinding to the origin of the chaos. Past and present collapse into each other. The ending is the beginning.

Directed by Alex Acy, the campaign film moves in reverse, sharp and deliberate, featuring a cast of unsuspecting subjects: three friends, a dog, a car, a couch, and a few cans of paint. Small events accumulate in the wrong direction, some slow and stretched; others fast, almost blurred. The paint becomes a throughline – thick violet streaks and splatters across canvas, fur, and upholstery. Stains that mark time.

The accompanying stills, shot by Craig Gareth Watkins, sit outside the film’s sequence: lucid in focus, yet deeper in register, each scene standing alone. Casts of violet linger in the frame, less subject than setting, contrasting with the collection’s palette of burgundy, moss green, and brown.